At Red Herring Clothing, we believe fashion is an art form. Our mission is to bring inspirational and unique clothing to men and women across the UK who appreciate quality, originality, and style.
Our History

Red Herring was founded in 1988 by James Herring, a fashion designer with a passion for creating eclectic, eye-catching pieces. James got his start selling his handmade clothing at local markets in London, where his vibrant prints and playful silhouettes quickly gained a following.
As demand grew, James opened the first Red Herring boutique in Notting Hill. The quirky little shop overflowed with James’ one-of-a-kind creations and attracted celebrities and trendsetters alike. Over the years, Red Herring expanded across the UK and Ireland, bringing James’ artistic vision to high streets nationwide.
In the early 2000s, Red Herring was acquired by British retailer Debenhams plc. Under Debenhams’ wing, our distribution and manufacturing capacity grew exponentially. We were able to share our unique fashion perspective with an even wider audience across the UK and beyond.
Today, Red Herring has over 200 stores and remains committed to James’ founding vision of fusing art, fashion, and self-expression. Our in-house designers carry on his legacy of innovation, keeping Red Herring at the forefront of eclectic British style.
Our Design Ethos
At Red Herring, fashion is our art. Our designers view clothing design as a means of creative expression, not just a commercial endeavor. We strive to create conversation-starting pieces that reflect our free-spirited, artistic outlook on the world.
Everything we design is infused with originality and a touch of quirkiness. We believe that getting dressed should be fun, so we create pieces that put wearers in a playful, adventurous mood. The Red Herring aesthetic marries vintage inspiration, modern silhouettes, and artistic prints that make a statement.
Our design team is always on the hunt for fresh ideas and perspectives. We find inspiration everywhere – from modern art and music to architecture, nature, and street style. These influences shape our unique blend of retro and contemporary fashion.
While our designers stay ahead of the trends, wearability is always at the forefront. Our clothes are meant to be lived in, danced in, and enjoyed. We use soft, natural fabrics designed to move with you and quality construction that stands the test of time.
Our Clothing Collections
At Red Herring, we offer an extensive range of clothing for men and women. Our collections include everything from dresses and jeans to suits, overcoats, accessories, and more.
Women’s Fashion
The Red Herring woman has an artistic soul and a taste for effortless sophistication. Our women’s collections reflect her multifaceted life.
Dresses
From flirty skater styles to dramatic maxis, our dresses capture the Red Herring woman’s creativity and confidence. Playful prints, feminine details like lace and ruffles, and easy silhouettes define our dress offering.
Tops
Fashion-forward blouses, off-the-shoulder tops, slogan tees, and pullover sweaters give our trendy yet classic tops appeal. We design everyday essentials along with statement styles featuring eye-catching embellishments and motifs.
Bottoms
Our jeans, trousers, leggings, and shorts flatter figures while allowing complete freedom of movement. Details like raw hems, colorful stitching, and distressing add artful twists.
Outerwear
Red Herring coats make a statement with polished silhouettes, vibrant colors, and distinct details like faux fur collars and oversized buttons. Our jackets range from cozy knits to moto and denim styles with urban edge.
Shoes & Accessories
The finishing touches for any outfit, our shoes include heeled boots, block sandals, ballet flats, and more, often decorated with buckles and studs. Our jewelry, hats, scarves, and other accessories accentuate personal style.
Men’s Fashion
Red Herring gives classic menswear an edgy, artistic update. Our pieces blend smart tailoring with rebellious touches, suited for gents who pave their own path.
Shirts
From laidback cottons to sharply tailored dress shirts, our shirts keep men looking neat yet totally individualistic. Bold prints and colors, unique details like contrasting plackets, and fitted cuts give even basics like Oxford shirts a signature Red Herring twist.
Knitwear
Men’s sweaters and cardigans constitute wardrobe staples, elevated by textured fabrics and eye-catching asymmetrical hemlines, pockets, contrast sleeves and more.
Bottoms
Our trousers, jeans, and shorts combine comfort and versatility. Clean silhouettes get artistic updates through acidic wash treatments, splatter effects, and paint-inspired graphics.
Outerwear
Leather jackets with character, oversized overcoats, classic peacoats, and other statement coats make up our outerwear collection. Quilting, faux fur, and bold zippers turn timeless silhouettes edgy.
Suits
Red Herring suits rid business attire of boredom. Our sharp tailoring gets punchy updates like slim-fitting silhouettes, abstract jacquard fabrics, and contrast lapels that ensure our suits are anything but staid.
Our Commitment to Quality & Sustainability

At Red Herring, we don’t compromise on quality or ethics. We holistically approach our design and production processes to create clothing that looks great, feels fantastic, and minimizes environmental impact.
Exceptional Fabrics
Everything begins with our fabrics. We use high-quality natural fabrics like organic cotton, linen, and cashmere. Not only do these textiles feel wonderful and help garments hold their shape, but their organic origins are better for the environment.
We avoid harmful synthetics when possible, though we do use recycled synthetics as a more sustainable option. For example, our nylon tights utilize regenerated fibers made from old fishing nets and carpets.
Ethical Production
Our clothes are produced in factories with ethical working conditions. We partner with manufacturers that pay fair wages and limit environmental impacts. We also prioritize factories close to our UK design headquarters to reduce shipping emissions.
Eco-Conscious Practices
Our facilities utilize renewable energy, efficient machinery, and processes that conserve water and minimize waste. We recycle materials, limit packaging, and repurpose fabric scraps whenever possible.
We also partner with clothing banks to donate unsold items. This keeps textiles in circulation and out of landfills.
Shopping With Us
Red Herring aims to make shopping an enjoyable, inspiring experience. Our stores blend cutting-edge clothing with artistic, unconventional atmospheres that spark creativity.
Our Stores
With over 200 locations across the UK and Ireland, Red Herring boutiques bring high fashion and artistic flair to high streets nationwide. Our store interiors reflect our brand’s eclectic perspective with features like bold art installations, sleek furnishings, and playful decor.
Shoppers can browse our full clothing collections along with accessories, shoes, and more Red Herring lifestyle goods. Our helpful staff loves fashion as much as we do – they’re always eager to assist customers in putting together show-stopping looks.
Online Shopping
The Red Herring online store lets shoppers take us anywhere.
At www.redherringclothing.co.uk, customers can conveniently browse our collections 24/7 and enjoy fast UK standard delivery. Our website makes it easy to shop our latest designs and inspiration.
We also share styling tips and behind-the-scenes brand content on social media. Follow us on Instagram at @RedHerringUK for fashion news, outfit inspiration, and more.
The Red Herring Experience
Unique Perspective
Red Herring offers an imaginative twist on fashion basics for individuals with artistic flair. Our brand celebrates curiosity, self-expression, and the wearer’s unique place in the world.
We design clothes that make you feel like your most empowered, creative self. Our pieces bring out your inner artist.
Unparalleled Quality
Our commitment to excellence starts with sourcing exceptional fabrics and continues through ethical, eco-conscious production practices. The result is long-lasting, responsibly made clothing.
Every garment undergoes thorough quality checks so we can stand behind our designs. When you invest in Red Herring, you know it’s a purchase you’ll enjoy for years to come.
Seamless Style
Red Herring clothes are designed to slip seamlessly into your wardrobe. Our pieces pair perfectly together and transition effortlessly from day to night.
With a balance of statement pieces and versatile basics, building a wardrobe with Red Herring is simple. Get ready to receive compliments every time you get dressed!
Join the Red Herring Community

When you don a Red Herring original, you become part of our community of creatives, innovators, and trendsetters from across the UK.
Together, we embrace groundbreaking style and self-expression. We envision a future where clothing does more than just clothe us – it empowers us.
At Red Herring, we encourage our customers to take fashion into their own hands. Explore, experiment and focus on how your clothing makes you feel. Use style to shape your narrative.
Are you ready to unlock a world of possibility? Discover the power of fashion artistry with Red Herring today.